The Future Of Digital Marketing

October 2018 ยท 2 minute read

Today’s customers can buy various items online with minimum effort. Considering this scenario, local companies are fighting to remain alive with all the fierce internet competition. Based on a 2017 survey conducted by Square and Mercury Analytics considering 1,164 U.S. businesses, these observations were made:

96% of Americans with internet connection have made an internet purchase in their life, 80% in the past month alone.
51% of usa citizens want to shop online.
67% of Millennials and 56% of Gen Xers would rather buy online as opposed to in-store.
Millennials and Gen Xers spend nearly 50% the maximum amount of time shopping online weekly (6 hours) than their older counterparts (4 hours).
51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.
Marketing professionals see the value of the world wide web and the ways to effectively leverage this power. As outlined by Socialmedia.com, 90% of marketers use social media because of their businesses. Sadly, many small enterprises usually do not recognize this fact. Many businesses had opted to bury their heads within the sand in hopes until this ‘internet thing’ go away. It hadn’t!
The truth is, e-Commerce is increasing greater than 23% annually; however, 46% of yankee smaller businesses do not have a web site according to Square and Mercury Analytics research. This informative article is targeted on how small business owners can leverage online marketing to accomplish greater success and boost their market opportunities.



Digital marketing must be a power tool that many serious small business should utilize. Online marketing goes on many names like e-commerce marketing, online marketing, and internet marketing. Internet marketing can be defined as “the marketing of merchandise or services using digital channels to succeed in consumers.” The main element objective is usually to promote brands the application of the web.

Online marketing extends beyond website marketing to include channels that do not require utilisation of the internet. Some internet marketing channels include websites, social media marketing platforms, email marketing, seo (SEO), blogging, podcasts, an internet-based advertising for starters. Beyond technology gimmicks, businesses should know their potential customers in addition to their core competencies. Internet marketing is very little silver bullet. Internet marketing is a tool for that savvy business professional.

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